How do we make trade shows less wasteful? Part of the answer is to involve exhibitors in smart booth design. Honeycomb Strategies is one of four qualified firms in North America to conduct Better Stands audits and confer its rating system. As we help events, contractors, and exhibitors build better booths, we want to share what Better Stands is, what its process is, and how it can help the events industry towards less waste and more circularity.