When it comes to sustainable innovations, one thing that sets apart Greenbuild International Conference and Expo is its sophisticated exhibitor engagement programs. In 2023, Greenbuild and show partner U.S. Green Building Council (USGBC) launched a new education module to advance exhibitor engagement further.

Honeycomb Strategies compiled this guide to help you talk with your leadership team to gain support for sustainability programs at your event. We give you talking points, data-backed research, and a range of approaches from the Triple Bottom Line to targeting a next-generation audience to achieve buy-in.