How do we make trade shows less wasteful? Part of the answer is to involve exhibitors in smart booth design. Honeycomb Strategies is one of four qualified firms in North America to conduct Better Stands audits and confer its rating system. As we help events, contractors, and exhibitors build better booths, we want to share what Better Stands is, what its process is, and how it can help the events industry towards less waste and more circularity.

Honeycomb Strategies’ data-based approach to sustainability says you can’t manage what you don’t measure. Quantitative metrics aid in setting realistic goals, tracking progress towards their achievement, and transparent reporting. We’ve compiled a list of five data points that are vital to tracking sustainable progress for green events to lower their environmental impact.

Myth: sustainability is more expensive that business as usual.

Truth: events and venues see cost savings from sustainable improvements in the short and long term.

In this blog, we break down some ways sustainability saves you money.